Barbara Louys had a rich and diverse creative journey. With a strong passion for fashion and accessories, she launched her career in an advertising agency. Putting brands and their DNA in the spotlight has always been paramount for Barbara. She then joined the TV world as an anchor for a program aimed at promoting creators, their universe, their passion. Passion hit Barbara like an epidemic. She could not but throw herself into an unconceivable venture: creating her own collection. The By B. brand comes to life on Barbara’s 40th birthday. Her inspiration stems out of her knowledge of fashion which she combines with her family heritage… five generations of jewelers. Barbara Louys is the epitome of the jewel-wearing woman; a woman who worships quality, noble, timeless matters, with that touch of class and feminity.